VISION & MISSION
Vision
Connecting people to the outdoors.
Mission
Inspiring our community to connect to the outdoors through our industry-leading team, a curated assortment of quality products, remarkable customer service and a focus on creating relationships that span generations.
Values
- HONESTY
We value integrity and have built our reputation by always demonstrating that we are genuine, real, credible and transparent.
- EXCELLENCE
We strive to provide more than what is expected by our customers, fellow team members, and our community. We take pride in doing the job right and exceeding expectations.
- ENTHUSIASM
We have the energy and passion to provide our customers with the best service and strive to make their experience with us a remarkable one. Enthusiasm is contagious.
- RESPECT
We show consideration, appreciation and respect for the individual in all of our interactions.
- TEAMWORK
We work together as a team to ensure our customers have a remarkable experience.
- FUN
We enjoy what we do and the team members we do it with.


