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Vision and Mission

Vision

Connecting People to the Outdoors.

Mission

Inspiring our community to connect to the outdoors through our industry-leading team, a curated assortment of quality products, remarkable customer service and a focus on creating relationships that span generations.

HONESTY

We value integrity and have built our reputation by always demonstrating that we are genuine, real, credible and transparent.

EXCELLENCE

We strive to provide more than what is expected by our customers, fellow team members, and our community. We take pride in doing the job right and exceeding expectations.

ENTHUSIASM

We have the energy and passion to provide our customers with the best service and strive to make their experience with us a remarkable one. Enthusiasm is contagious.

RESPECT

We show consideration, appreciation and respect for the individual in all of our interactions.

TEAMWORK

We work together as a team to ensure our customers have a remarkable experience.

FUN

We enjoy what we do and the team members we do it with.